Sunday, March 11, 2012

Advertisements - Campaigns that struck a chord

Advertising is one of the most important factors behind the success of any product today. The quality of a product may be superb, but if it fails to create a buzz in the market in terms of visibility and desirability, it is more or less written off. However, there are times when the best of ad campaigns fall short of sending a clear and desired message to the target audience and end up being exercises in futility. These are either over ambitious, unrealistic or simply too intelligent for their own good.

But some of the products have managed to successfully create a brand of their own and have stayed connected to the people all these years through their memorable advertisements on television.

The top 10 brands in India have already been covered in Advertisements - Brands to have stayed connected in India

Here are a few campaigns for different brands that are worth recognizing.


1. Apple - Think Different

2. Tata Tea - Jaago Re



3. Public Service Film - Respect the National Anthem

4. Public Service Film - Hostel


 

5. Public Service Film - Celebrating Independence

6. Tata - A Century of Trust



7. Titan - Be Born Everyday

8. Indian Cancer Association - Women feel safer with men who smoke



9. Future Group - Sone ki Chidiya

10. Mastercard - Priceless



11. Limca - Refreshing

12. 7 Up - I feel Up


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